It would be an understatement to say that the festive period of the Football League season is one of, if not THE, most important part of the campaign for any club.
The number of games that consistently come and go during this part of the season often reaches a breaking point for some teams, and those clubs that can weather the storm from December to the New Year are often the ones that find success in the second half of the footballing term.
And West Brom will likely be aiming to be one of those teams that hope to make the festive period of the season a successful one, with the Baggies heading into this weekend’s fixture against Sheffield Wednesday on a seven-game unbeaten run.
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Indeed, three points against the Owls on Saturday could be a statement win for West Brom with Gary Monk’s side sitting just below the play-off spots in the Championship table, and with second place Preston North End facing a tough away trip to Derby County at the same time, the Albion could well have a commendable lead atop the division come Saturday evening.
As well as keeping up pace in the marathon that is ‘the automatic promotion spots in the Championship’, a promising result against Sheffield on Saturday will be another confidence boost for West Brom, which will be needed going into the festive period where Slaven Bilic’s side face the likes of Preston, Swansea City and rivals Birmingham City in December.
Maintaining form into December and eventually the New Year will be key in the Baggies carrying on their excellent start to the season, and making sure their unbeaten run of seven games remains intact as well as extends will be at the heart of the club sailing through the festive period of fixtures with flying colours.