Date: 4th January 2020 at 8:00am
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West Brom have joined the race for Southampton attacker Che Adams, with Leeds United also reportedly interested in the 23-year-old striker.

The Daily Mail report that the two Championship giants are keen on signing the former Birmingham City forward on loan in the January transfer window, however, the Saints are reluctant to allow Adams to depart the club this month after just joining the south coast side in the summer.

Adams joined Ralph Hasenhuttl’s side from West Brom’s fierce rivals for a reported fee of £15m according to BBC Sport, yet despite the hefty transfer fee and coming to the Premier League on the back of a sensational Championship campaign as stats from WhoScored show, life in the English top-flight has been a disaster for the youngster.

Do West Brom need to spend in January?

Yes, the squad needs that extra something

Yes, the squad needs that extra something

No, we're sorted for now

No, we're sorted for now

As stats from Transfermarkt show, Adams is yet to score a professional goal for Southampton, resulting in the former Birmingham star playing second-fiddle to the likes of Danny Ings, Shane Long and Michael Obafemi on the bench and making just two starts since September.

Despite the 23-year-old attacker’s links to Birmingham, Adams could be a solid loan signing for West Brom this month if Slaven Bilic can beat out Leeds for the forward’s signature, something the Yorkshire-based club looks adamant in doing with Marcelo Bielsa recently losing Eddie Nketiah.

Although Adams has been poor making the leap from the Championship to the Premier League, it is easy to forget how potent the former Sheffield United striker was last season for the Blues, scoring 22 goals and assisting a further three in 46 appearances for Birmingham.

With the Baggies looking for an attacker in this transfer window, Adams could be an excellent short-term signing as West Brom look to add more firepower in the frontline, and a striker who knows how to score consistently in the Championship will be just the player to fill this need.

 

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