Date: 18th June 2018 at 1:19pm
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Despite suffering relegation from the Premier League in the season of 2017/18, The Hawthorns is under a wave of fresh optimism this summer.

Whilst there are rightly still some concerns amongst the fanbase, it’s only natural having dropped out of the top-flight and the knock-on effect that has when it comes to transfers, keeping hold of our better players and the overall financial implications with the loss of the television broadcast money, hope for the year ahead seems to be in abundant supply.

Over the weekend West Bromwich Albion confirmed that we were well on course to out-strip last season’s season ticket sales.

Following the appointment of Moore as head coach given how we ended the campaign under his charge, aided by reductions in season ticket prices, the club have already shifted 15,000 renewals and new sales – almost 1000 more than this point last year in the Premier League. With the tickets back on general sale this week, confidence is high that we will break last season’s figure for sales.

Chief Executive Mark Jenkins heaped praise on the fans for their response as he spoke to

“Albion fans are as loyal a group as exists anywhere and I’m delighted but not surprised by this response. For them to have bought more tickets than they did at the same stage last summer shows their commitment to Darren and the Club. The Hawthorns was bouncing in the latter stages of last season and we are all hoping that we will experience more of that when the new season gets underway.”

Fans themselves were clear about the difference and the motivation behind such a response. A few also pointed out that the club had to make good on this show of support from the fanbase and ensure fans had something to cheer as we move ahead into 2018/19.