Date: 3rd December 2018 at 7:00am
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West Bromwich Albion head coach Darren Moore will have been diligently preparing the players for tonight’s Championship clash against Brentford at The Hawthorns and the gaffer will have a special guest in attendance if reports are to be believed for the game.

The Birmingham Mail reported late last week that our owner would be gracing us with a rare appearance for the game.

Yes, Gouchuan Lai seems to have remembered that he actually owns us and he’s set to meet with our Board for the first time since we were relegated from the Premier League – so rejoice!

In fairness, in this day and age, he doesn’t need to physically appear as communications aren’t the same as the 1950’s BUT perception is everything. He can facetime, facebutt, skypee and all of the other things, but fans want him to be engaged and that means being here, in person, seeing what we see.

Better late than never maybe? It does also tie in nicely with potential January strengthening but given it’s already been confirmed, as per the above report, that he heads back out to China prior to the Aston Villa derby – well that has not gone over well because it means he doesn’t get the club and simply strengthens those who argue it’s about turning profit rather than making us successful.

As somebody who doesn’t get football and maybe understandably looks at it purely from a business perspective, in my humble (based on his own actions), this is another nail in the coffin when it comes to the optics of things in life. Staying for Villa at least would boost his reputation and I’m not alone it seems.